Stop Being a Price Taker: The Value-Adding Framework That Saved Our Farm - How to S5E8 🍅

Stop Being a Price Taker: The Value-Adding Framework That Saved Our Farm - How to S5E8 🍅

Hi Everyone,

Welcome back to season five of our How to Do It video series. Today, we are discussing a topic that sits at the very heart of sustainable agriculture: true farm profitability. I consider it an absolute tragedy that so many passionate food producers are forced to earn off-farm income just to afford the luxury of growing the food that sustains us. It is a ludicrous, broken model. To escape it, we must embrace a single transformative concept: value-adding.

Our journey at Nutrition Farms has been a direct testament to this economic reality. Operating our two farms—our Applethorpe orchard and our hundred-acre home farm on the Sunshine Coast—is often twice as hard as running an international export company. Nature can be brutal. Last year, after successfully fine-tuning the art of growing high-quality organic apples without chemicals, consecutive hailstorms wiped out our uninsured netting and ninety per cent of our remaining harvest. What kept us afloat wasn't a conventional safety net; it was our separate, value-added product range.

Value adding allows you to transition from being a helpless price taker to an empowered price maker. In this space, your only limit is your own creativity. For instance, instead of selling raw fruit into a flooded commodity market, we developed a range of functional juices, a two-year long-fermented Apple Cider Vinegar, and our award-winning Love Cloud Cider. We even looked directly at our waste streams. Red Delicious skins contain exceptional antioxidant levels, sitting just below blueberries. By freeze-drying these skins, we created Phyto-force, turning an overlooked byproduct into an invaluable health supplement rich in pectins and anthocyanins.

We have extended this exact philosophy to unique super-crops like yacon, the Peruvian earth apple. Yacon is a magnificent gut food, packed with prebiotics like fructooligosaccharides and inulin. We figured out a natural way to juice it without oxidation, creating our flagship Sublime Health juice. When you combine this prebiotic powerhouse with our probiotic formula, Bio-Bubble, you create a synbiotic dynamo. It is what I call sending the team off to work with a lunchbox—a life-changing strategy for human health that connects the soil directly to the soul.

You’ll also discover:

  • The Science of Flame Quell: How we utilise piperine from black pepper to dramatically boost the liver's absorption of curcumin in turmeric.
  • Artisanal Wellness Jams: The formulation of Golden Wellness Jam, combining the bromelain enzymes of pineapple with ginger and turmeric.
  • The Weight-Loss Secret of Yacon Syrup: How a slow, 36-hour simmer concentrates yacon into a low-glycemic sugar substitute that shuts down the hunger hormone, ghrelin.
  • Untapped Garlic Income Streams: How to generate early income using pickled green garlic and nutrient-dense garlic scapes that most growers throw away.

To your health and success,

Graeme Sait
Founder, Nutri-Tech Solutions



Sublime Health – Prebiotic Power for Weight & Gut Support  

Pure apple, Yacon, Ginger, Turmeric & Lemon

Unlock inner balance and vibrant wellbeing with Sublime Health, a functional wellness tonic crafted for modern living.


Health Benefits

Prebiotic Gut Support

Sublime Health is rich in fructooligosaccharides (FOS)—a potent prebiotic fibre also found in yacon—designed to nourish your beneficial gut bacteria, such as Bifidobacteria and Lactobacillus, enhancing digestion, immunity, and overall gut resilience

Appetite Control & Weight Management

Drawing on Yacon’s renowned ability to suppress appetite and regulate hunger hormones, specifically reducing ghrelin levels, this tonic helps promote satiety with low-calorie sweetness. Studies have shown that consuming yacon syrup (0.14–0.29 g per kg of body weight) over 120 days led to reductions in weight, BMI, and waist circumference compared to baseline.

Metabolic & Blood Sugar Support

With its low glycemic index and FOS-powered modulation of the gut microbiome, Sublime Health supports stable blood sugar levels and improved insulin sensitivity, mirroring the effects observed with yacon consumption.


"SWEET HEALTH" YACON SYRUP (Liquid)

Introducing a rare Australian source of this delicious, multifunctional, organic sweetener. A teaspoon in your coffee, on your cereal or drizzled onto pancakes provides a sweet treat with none of the negatives.

In fact, the benefits are really something special. Where else can you boost gut health, suppress appetite, ensure regularity and provide an impressive antioxidant and amino acid boost with something that tastes so good?

Sweet Health Yacon Syrup, from Nutrition Farms, is a super concentrate where 3.3 kg of yacons (the Peruvian earth apple) are required to produce just 200 ml of this sweet treat.

The sweet, caramel-like syrup contains up to 50% of the powerhouse prebiotic, fructooligosaccharides. This low-GI sweetener has no effect on raising blood glucose levels, making it the perfect sugar substitute for pre-diabetics and those with Type 2 diabetes.


To order or learn more, call NTS on (07) 5472 9900 or email sales@nutri-tech.com.au.


Certificate in Nutrition Farming

Our next iconic, five-day Certificate in Nutrition Farming® course is scheduled for Monday, 13th  - 17th July  2026.

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Did you know that government subsidies are available for farmers via the Farm Household Allowance. Check it out here... https://www.servicesaustralia.gov.au/farm-household-allowance

Our last course was attended by growers and consultants from six countries. It was a wonderful learning opportunity where attendees enjoyed a wealth of education and inspiration from both our presenters and their fellow attendees. We only accept 40 bookings for these courses, so please register if you would like to attend.